Media consumption: Smartphone usage may indicate apps, social media, and other digital media may be effectiveįor this Folgers example, we’ll use this piece to pick apart the primary target market characteristics:.Buying triggers/researching patterns/purchasing behaviors: Treat yourself while commuting on-the-go.Career/profession/role: White-collar (may be important for remote working applications in stores).Hobbies/interests: Tech and socially conscious.Lifestyle/social status: White-collar professionals.Income: ~$90,000 with the ability to throw down $10 per visit.Location/geographics: Busy urban and suburban on-the-go individuals who stop in Starbucks-owned stores.Gender/sex: Not super applicable-Starbucks has been actively building a culture where everyone is welcome.Age/maturity: 22 to 60 tech-savvy and educated.Industry/niche/vertical: This target market characteristic is very relevant for B2B businesses but less so for B2C (for this example, we will focus on a primary target market of B2C).Is the target market the same for these two products?įor the sake of this Starbucks example, we’ll put the information from this piece to use. Understanding Target Markets: What Is An Example Of A Target Market?įor example, let’s explore coffee consumers as a target market for Starbucks’ and Folgers’ coffee products. Knowing your target market informs strategic business decisions to use your resources as effectively as possible. ![]()
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